Men’s Select Shopping App


Starting in the 21st century, more and more people are looking for and enjoying their own lifestyle. In fact, the demand for apperal, beauty, toy, and technology market has soared. Still, the toy and technology market are significantly more in male demand. However, men's demand in the apperal and beauty market is growing at a high level.

Based on this, we can help men by creating a luxury lifestyle multi-store for men.

Target Audience

Our target audience is men in their 30s and 40s who generously invest in things they are interested in.


Men’s apparel market is seeing significant growth due to increasing fashion consciousness among millennial men. Fashion designers have started to focus on the masculine aspect as men are becoming more aware of fashion while having potential to bear higher prices. Growing purchasing power of men in US has led to the growth of apparel companies. Internet has fueled e-commerce. A boosted exposure to high-end brands and rare fashion wear has led to increased demand in US.
Growing disposable income has led to higher consumer spending. The trend of customers gravitating towards online shopping has increased. The convenience that online shopping offers is leading to higher sales.

This statistical data is a graph that divides the percentage of customers in each markets by gender. As you can see from this graph, the proportion of women in the apparel and beauty market is overwhelmingly high. However, the number of male customers in these markets is increasing, and it means that the growth potential of the men's apparel and beauty market is enormous.

In almost all indicators, indigo and gray belong to the top. From this data, it can be seen that people in their 30s and 40s are the most consumed age groups in the markets. This is the reason why we decided to set the main target for this age group, who does spare no expense for themselves with stable incomes.


Andy Brooks

Junior UX Designer
Daily Activities
Work at the company, Dating, Workout
Pain Points
Shopping in multiple places
Offline Shopping
Different sizes and fits by brands
Daily Activities
Variety of goods for men
Size Guide System

Duff Cooper

Business Owner
Daily Activities
Have meeting with investors, Play golf
Pain Points
No idea what to buy because of so many goods
Lack of product information
Complex payment system
Daily Activities
Various and accurate product information
Easy and convenient payment system

Problem Statement

It causes a lot of confusion to users due to the poor product information and the different fit and size for each brand. Also, It provides boredom to users due to the extremely common suggestion page composed of new arrivals or clearances.


virtual fitting room
based on AR/AI
accurate product information
various product suggestions that fit the user’s lifestyle, etc.

Information Architecture

VFR = Virtual Fitting Room

VFR = Virtual Fitting Room

Home Screen & Customized Suggestions

Product Page

VFT (Virtual Fitting Room)

Cart & Checkout